Almost 15 years ago, a mountain climber and a fisherman realized they had a lot more in common than a disdain for wearing a suit to work. Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, were also passionate environmentalists that happened to be running successful businesses. More importantly, they understood it was good business to protect the natural resources that kept them in business. Founded in 2002, 1% for the Planet has grown into a global movement of more than 1200 member companies. The Evolved Traveler is one in more than 60 countries, all of whom donating at least 1% of annual sales to sustainability initiatives. 1% for the Planet’s mission is to build, support, and activate an alliance of businesses financially committed to creating a healthy planet. To date, 1% for the Planet companies have given more than $250 million to nonprofit partners that support environmental and conservation efforts worldwide.
The purpose of our partnership is to offset travel emissions through Offset Alliance’s portfolio of carbon reduction projects(opens in a new tab), which are based on global best standards and provide co-benefits to communities and biodiversity in line with the United Nations Sustainable Development Goals (SDGs).
Our journeys will incorporate meaningful, realistically measurable climate action by reducing the CO2 emissions that are generated from our global journeys. Using a baseline of CO2 from air and ground transportation, and hotels, we will pay to offset emissions associated with each tour in addition to a 50% buffer to cover activities and meals during the course of our guests’ global journeys.
While we strive toward making our journeys completely carbon-neutral, at this time it is virtually impossible to verify accurate reporting of supply chains and proper disposal of waste in all destinations to successfully reach 100% carbon neutrality. However, we strongly believe it’s important to be transparent about these challenges while taking positive, achievable actions that provide tangible, verifiable results.
And one of the best parts, our renewed commitment to responsible tourism comes at no cost to our guests—we simply believe it is the right thing to do.