Mission Statement

The Evolved Traveler’s mission, in partnership with our guests, is to invoke travels’ most significant purpose: to build a broader sense of global community. We create our journeys to promote actionable, sustainable tourism and responsible travel opportunities to initiate an uplifting “benefit to all” approach that positively impacts the traveler, the communities they visit, and our environment.

A Letter From Justin

In the early 20th century, author G.K. Chesterton reportedly responded to a query from The Times of London asking, “What is wrong with the world today?” As the story goes, Chesterton replied simply, “I am.” This was not a personal commentary on his part, but an observation on the behavior of humans and the flawed paradigms we live under.

After 30 years in the travel industry, having the good fortune to travel to a great many places and experience things I would have never imagined, a personal fork-in-the-road in 2015 led me to believe there was a more productive way to approach travel, let alone luxury travel. It seemed to me that we were only looking at one side of the experience—our own. This thought, and my personal journey at the time, was what lead to the concept and creation of The Evolved Traveler.

So what is this aspect of travel that we are missing? It is likely nothing more than having a broader perspective. What if during our journeys we began to see the people we met as members of the global community, just as we are, and to have a genuine interest in their lives and culture? To have respect for the towns and communities we visit and minimize the footprints, both figurative and literal, we leave behind? The concept is simple—to travel with a purpose; to travel and experience with the intent of being a citizen of the world, not just a consumer of it. Again, I’ll cite Chesterton, who summarized this in one simple sentence: “The traveler sees what he sees, the tourist sees what he has come to see.” I hope he wouldn’t mind if I embellished that just slightly and said, “The evolved traveler sees what he sees, the tourist sees what he has come to see.”

Some might ask, “What good will this do, and what good will I do?” We believe simple acts of care and compassion on our journeys are like a pebble thrown into still waters—the ripples are perpetual. The Evolved Traveler team truly believes in these ideas and values, and while others might approach the world carelessly or unaware, we actively choose kindness and compassion, believing these are the attributes that collectively change the world for the better. Margaret Mead summarized this best when she said, “Never doubt that a small group of citizens can change the world. Indeed, it is the only thing that ever has.”

We hope you will not only allow us the opportunity to provide you with exceptional journeys around the world but share our vision of what responsible travel can be. If enough of us share this idea, we might hopefully be asked one day, “What is right with the world today? ” and we can all say, “I am.”

Justin Smith
Founder & President

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